Customer Profiling

You may be wondering why we are asking you certain questions regarding your household – questions such as age, gender, ethnicity, religion, disability. This is because we recognise that a ‘one size fits all’ service does not work. We need this information about our customers to help us make sure that your rent or service charges are paying for services that you want and will use.

We would like to thank all of you who have already helped us get to know you better by completing the Customer Profiling questionnaire. This information is treated in the strictest confidence in accordance with Data Protection laws and is only used to help improve our services for you.

Wythenshawe Community Housing Group wants to ensure that all its customers are treated fairly and no-one is discriminated against unlawfully. So we ask all customers to fill in our customer profiling form, then we can;

  • Monitor the services we provide to you.
  • Highlight inequalities and investigate why they happen.
  • Remove unfairness and disadvantage.

The information helps us to:

  • Consider ways of reaching under-represented groups and make sure our services meet their needs.
  • Improve the relevance of our services – for example, if you tell us that you want information in large print, we’ll send you information in this format in the future.
  • Make sure we provide services fairly. For example if the information you give shows that a group of people is not accessing one of our services – such as our re-housing waiting list – then we could find out why and remove any barriers.
  • Ensure our working practices around Equality and Diversity are working.

By monitoring, setting targets and taking action, we aim to improve our recruitment and employments practices for everyone.

You don’t have to provide this information, but if you do we can assist you by tailoring our services around your needs. We keep in strict confidence the information you give us and abide by the ‘Data Protection Act, in the handling of personal data.

Fill in our profiling survey here.

What we monitor


We want to ensure that we provide services fairly regardless of age, so we monitor the age of our customers, e.g. if we find that we have an increasing aging tenant base we could make alterations to our adaptation budget.


We want to ensure that services are accessible regardless of disability and tailor services to meet the needs of disabled people. So the information that you give us will enable us to provide information in appropriate formats. It will also mean that our staff are aware of need you may have for example when they visit you, e.g. if we know you have mobility problems we can ensure of officers / operatives wait a bit longer after knocking at your door.


This information helps us provide services that meet your specific needs, to ensure that our services are accessible to all, and to treat all our customers fairly, e.g. if we know your ethnic origin or nationality we may be able to target additional support services i.e. translations/interpretation.

Gender (Sex)

We want to ensure that our services are accessible regardless of gender. Knowing your gender will help us to check we are doing this. We want to make sure women and men are equally satisfied with our services.

We also ask if our customers identify themselves as being a transgender person.


We want to provide services fairly and respect everyone’s religion or belief. Knowing your religion or belief helps us to check that we are doing this, e.g. if we have to visit you home we can make sure it doesn’t conflict with any important religious holidays.